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Tuesday 29 December 2015

Welcome to Aureus Footwear

Aureus is a Latin word meaning “golden”, and definitely The Aureus® brand has set gold standards when it comes to footwear.

Who is Aureus?

Aureus started out as a quality golf apparel manufacturer in the US back in 1977, and recently in 2014 it has diversified into casual and lifestyle footwear. Legendary golfers and PGA winners like Larry Mize, Scott Timpson, John Mahaffey, and the iconic Raymond Floyd have been part of its journey when they have worn the Aureus brand products both on and off the field.



Why buy form Aureus?

With such a remarkable background naturally the footwear line too has to live up to the high benchmarks that the Company has set for itself.

Their single minded focus on quality has been at the centre of their research and development. The innovative AM-TECH® Sole Technology is something unique and extremely rare in the footwear industry. Normally you find glued on mid/out soles which tear or come apart after a while. But with the state of the art AM-TECH® Sole Technology, the outsoles and mid sole are directly bonded to the upper by injection, to the form a seamless bond.

Ultra-light weight and comfortable polyurethane is used for the soles. These Polyurethanes are organically composed compounds which are safer than all other commercially-used materials such as rubber and PVC.



Extreme care is taken to use only 100% genuine Nubuck leather which makes it breathable and give smoothness and durability.

The water-based adhesives used in the shoes have no health risks or unpleasant scents.
In addition there are thoughtful detailing like elastic shoe-laces, and anti-Slip Sole Properties which add to a premium experience.

What to buy from Aureus:

When it comes to shoes for men or women, whether you are looking for stylish shoes, the very best casual shoes, or the most comfortable sneakers then just look up the range the brand has on offer.

The Attica, Fortis, Patron, Minimus, Evolutio, and Insignia range for men have superb designs which are an instant hit.The stylish and ultra-comfortable Aureus Supra are something which you should not miss. The Lotus Aureus for women are exclusive premium quality shoes.

But to really understand what makes these shoes so beautiful inside and out, you really need to put on a pair take a walk. The experience is a class apart!

How to polish shoes?
The Company takes its shoe care very seriously –you will know because all AUREUS footwear comes with a reusable shoe tree and a shoe brush. The shoe tree is intended to be inserted in the shoes when you are not using them, this will help retain the original shape and reduce wrinkles.

The shoe brush has long soft bristles on one side for polishing, and short hard bristles on the other for scraping off dirt.


There is a saying that shoes speak louder than words, and definitely the Aureus brand does some talking when you put them on and put your best feet forward!